Have you ever considered that print is the only medium available to create something that your audience will not only be read, but may touch as well?
Consider this the next time you pick up someone’s brochure or business card. I’ll bet you’ll hold it in your hand and you’ll feel the paper. This experience should leave a positive impression with you, an impression that you can’t achieve with email, voice mail, a website, or even radio and television. The only thing that comes close to your ability to touch your customer is the handshake you make during a personal visit, and that’s only for an instant. A printed message can be kept by it’s recipient, reinforcing your message over and over again.
The next time you need to send a message, consider the benefits of print.