Changes in Commercial Printing after the recession

Once the recession is finally over, and it will be over some time, I wonder who will be buying commercial printing and what they will be using it for.  With so many changes in personnel as well as technology, buying print and using printed products will never be the same as it once was.

The Printing Industry of Southern California has teamed up with the Advertising Production Association of Los Angeles to try to answer this question.  One idea that came out of a meeting yesterday is to study a focus group of print consumers in their 20’s, 30’s, 40’s, and 50’s to see what printed products they will need and want.  Another idea is to survey marketing executives what printed products they feel will be valuable  to increase business of their clients after this recession is over.  We hope to bring this information to PIA and APALA this fall, stay tuned…


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