Paper: The ultimate sustainable resource

There is a lot being said these days about the negative effects that paper and direct mail have on our environment.  But let’s take a closer look at the facts rather than the rhetoric:  There aren’t many industries that are genuinely sustainable.  However, the paper industry is inherently sustainable.  The paper and forest industry replenishes more than it takes and ensures the sustainability of our forests by planting 1.7 million trees every single day – that is more than 3 times what is harvested.

Paper is biodegradable, recyclable, and reusable.  Nearly 60% of all paper in the U.S. is recycled and more than 63% of the fiber used to make new paper comes from recycled sources.  Compare those numbers to the recycling of electronics:  Only 18% of all electronic devices are currently recycled.  More than 2 million tons of electronic devices were disposed of in U.S. landfills in 2008.  Computers and other electronics don’t grow on trees.


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