Direct Mail and Jobs in California

The unemployment rate in California is over 10% and higher than it has been in more than 60 years.  Yet there are still misguided people who want to kill the direct mail and printing industry.  How does the direct mail industry affect jobs in California?  Let’s look at the facts:

  • More than 49,000 people in California were directly employed in direct mail marketing in 2008.
  • The printing industry alone in California employs over 104,000 people and had over $16 billion in annual sales in 2008.
  • The paper industry in California employs more than 26,000 people and produces revenue of more than $9.2 billion.
  • Finally, the U.S. Postal Service employs over 74,000 people in California.

Let’s also keep in mind that every dollar spent on catalog direct mail in 2008 generated an average return on investment of $7.28.  Every dollar spent on non-catalog direct mail generated an average return on investment of $15.55 in 2008.

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