I received a copy of Why Print? (a Print Council promotional piece) printed and mailed by Graytor Printing out of Lyndhurst NJ. It’s full of interesting tidbits for those who need ammunition to help print buyers understand how print fits into the marketing mix.

Here are the “Top Ten Ways Print Helps You Prosper:”

• Print is for keeps.
• Print is portable.
• Print drives a higher ROI.
• Print is beautiful.
• Print plays well with others.
• Buyers seek print.
• Print is credible.
• Print puts them in control.
• Print is personal.
• Print is everywhere.

There is a lot of “back story” to go with those ten points, so you should get a pdf from the Print Council to find out more.