Don’t let a flock of geese, or bad masa, take you down

On January 15, 2009, US Airways Flight 1549 took off from LaGuardia Airport.  Shortly after takeoff, the plane struck a large flock of geese and lost power in both engines.  Quickly determining he would be unable to reach any airport Captain Chesley “Sully” Sullenberger piloted the plane to a water landing on the Hudson River.  […]

Why did we merge?

Our customers are no longer buying letterheads and envelopes as they once were. Gradually, over the years, we have become primarily a business card printer and this merger means we will now be able to expand our product line to Burdge’s customers. Cooper clients will be able to gain the expertise we have in our web-to-print solutions and in working with design and branding firms on corporate identity systems.

Burdge and Stuart F. Cooper to Merge

LOS ANGELES, CA – July 1, 2010 – Two of Southern California’s venerable printing companies, Burdge Incorporated founded in 1923 and Stuart F. Cooper founded in 1929, announced their merger effective today.  Stuart F. Cooper is a primary supplier of engraved and printed products to law firms, accounting and consulting firms, corporations, and self-publishers while Burdge […]

“The Tonight Show with Jay Leno” impressed with engraving

“Engraving is nicer and more memorable than regular printing” Kyle said, “one has a limited amount of time to make an impression and with an engraved card that impression is not only visual but tactile as well.”

eMail Holiday Cards May Send the Wrong Message

The sentiment expressed when you snail-mail a card, picked by you, addressed by you and signed by you cannot be duplicated on a color monitor. Some people like to use the free electronic greeting cards that send an eMail message that points the recipient to a web page that has an animated greeting card, some artificial music, and an ad for a product! What feeling does that convey?

What’s better, direct mail or e-mail?

Determining whether e-mail or direct mail is best for your marketing largely depends on your business model. In today’s economic environment a combination of both probably makes the most sense in order to maximize your marketing return on investment. The key is ensuring that you are delivering a compelling message to your targeted audience.

The Etiquette of Exchanging Business Cards

The Asian culture has influenced the world in how we give, receive, use and keep business cards. They believe it’s an extension of introducing yourself on paper. This ritual of Asian style business card exchanges is now considered an international business protocol.